Publishing has changed. Is changing. Constantly. Publishers expect authors to handle ongoing marketing for every book. Self-published authors handle all the marketing. However, we must brand the author, not the book. If readers love you, they will return to read more. So we must build author platform tools wisely so readers can easily find you.
Regardless of whether you are about to self-publish your debut novel independently or you have half a dozen traditionally published books, you’re more likely to succeed—to write more—if you have a plan for marketing yourself as an author. That means writing and launching your own author brand plan and platform tools.
You have to be your own best advocate and marketer in the highly-competitive, what-have-you-written-lately world. Building an authentic and strategic author brand is at the heart of all your marketing endeavors. It will enable you to say…
I AM THE BOSS OF MY AUTHOR BUSINESS!
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