A social media manager is typically responsible for setting content strategy and driving engagement on a company’s social platforms. To be successful in that role, social media managers often need to possess a knack for storytelling, a keen eye for design, and an ability to analyze what does well with an audience—and what doesn’t.

Social media has become a key marketing area thanks to its ability to reach and capture customers while learning more about their needs, desires, and frustrations. And it’s ubiquitous across industries—corporations, brands, non-profits, government officials, celebrities, and more have accounts to communicate directly with followers—which means working as a social media manager can lead to a variety of fields.

Social media managers are ordinarily responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in a company.

As a social media manager, your specific responsibilities will depend on the size of your company. For example, while many social media managers at larger corporations typically approve copy or videos rather than create them, it’s common for social media managers at smaller companies to take on more content creation.

I offer service in:
  • Increasing followers and driving engagement: Boosting your profile on all active social platforms by increasing the number of followers you have and the amount of engagement (likes, comments, shares) you receive. 
  • Strategizing content and campaigns: To drive engagement, ideating (and sometimes executing) social campaigns that align with your larger marketing strategies. Also generate ideas for timely and evergreen content or repurpose user-generated content.
  • Analyzing data: In addition to creative work, I’ll also spend time analyzing data to draw conclusions about how your posts and content are performing. This can include social listening—monitoring what social media users say about you and your books.
  • Posting and monitoring social media platforms: Responsible for posting and monitoring all social platforms. Scheduling posts and observe followers’ responses. Responsible for responding to comments and messages from followers.